Lessons from studying Russell Brunson
Lesson 1: Become a relentless tester
to get real and best marketing results, the one and only way is Testing. Russell emphasizes that he must rely on market commentary, not his own opinions or theories. Let people’s credit cards do the talking.
Theories are good if you really put them to the test. If you don’t try them, they’re not true, so look for real market feedback on your business! Russell loves to try things.
“108 Proven Split Tests Winners” was written by him. There are probably a lot more split tests that he did than are in the book. Russell believes that testers get results like unicorns and that he will help them throughout their lives.